Built from the ground up for contractors

Digital tools that help contractors build the business behind the work.

Ground Up Digital Media builds practical software for the way contractors actually estimate, plan, communicate, and run jobs. Our first product, Custom Deck Estimator, connects deck layout, material planning, pricing, proposals, and customer approval in one contractor-focused workflow.

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One company. Purpose-built contractor tools. More products can plug into the same ecosystem as Ground Up grows.

Our products

Start with one tool. Build a connected contractor toolkit over time.

Custom Deck Estimator is the first Ground Up Digital Media product. Future apps and add-ons can live alongside it under one Ground Up account and product family.

Custom Deck Estimator

A practical deck estimating workflow built to keep project layout, framing inputs, product selections, material takeoffs, labor, pricing, proposals, and customer approval moving together instead of living in separate systems.

Visual deck layout Material takeoffs Railing quantities Contractor pricebook Customer proposals Approval tracking

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Custom Deck Estimator · Powered by Ground Up Digital Media

SmarterEstimating workflows

ProfessionalCustomer proposals

AccurateMaterial takeoffs

Contractor-firstTools built around real work

Why Ground Up

Built around the contractor's workflow, not around software for software's sake.

The goal is simple: take repetitive business tasks that eat contractor time and turn them into practical, connected workflows.

Field experience first

Products begin with the way contractors actually estimate and manage work, then technology is applied where it saves time or improves consistency.

Focused tools that connect

Each app can solve a specific problem while still fitting into a larger Ground Up product ecosystem as additional tools are released.

Contractor control stays intact

The software supports estimating and planning, while the contractor remains responsible for measurements, code requirements, field conditions, and final project decisions.

Built to grow

One Ground Up account can become the front door to multiple contractor tools.

Custom Deck Estimator is the starting point, not the ceiling. As future apps and add-ons are developed, contractors can enter through a Ground Up Digital Media front door and open the tools included with their account.

Ground Up accountOne login and a consistent parent-company identity.

Product workspacesEach product keeps its own focused interface and color system.

Add-ons and future appsNew tools can be added without rebuilding the company website or brand structure.

Start with Custom Deck Estimator.

5-day free trial. No credit card required.

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