01 · Positioning
Clear services and calls to action
Visitors quickly understand what the company does, where it works and how to request service or an estimate.
Contractor website design & hosting
Your work should look as good online as it does in the field.
Ground Up builds fast, mobile-first websites for contractors and trade businesses, then keeps them hosted, secure and maintained after launch. The goal is simple: make the company easy to trust, easy to find and easy to contact.
Electricians · plumbers · HVAC · remodelers · drywall · roofing · decks · concrete · landscaping · other skilled trades
What is included
Built to generate confidence before the phone ever rings.
Every project is scoped around the contractor, but the core build is designed to cover the pieces most trade websites are missing.
02 · Proof
Projects, reviews and credibility
Real job photos, experience, licensing, review highlights and project stories make the business feel established.
03 · Local SEO foundation
Pages built around actual searches
Core service pages, useful service-area structure, metadata, sitemap and Search Console setup.
04 · Lead intake
Better than a name-and-email box
Service request forms can collect project type, contact information, location, details and photos where appropriate.
Starting packages
Simple enough to buy. Flexible enough to fit the company.
These are starting points, not cookie-cutter site limits. Final scope is confirmed before work begins.
Starter contractor site
Professional web presence
$1,500 starting
- Typically 4-5 core pages
- Mobile-first custom design
- Contact / estimate request form
- Basic on-page SEO setup
- Analytics and Search Console setup
- Domain connection and launch
Most complete
Lead-generation contractor site
$2,500 starting
- Expanded service pages
- Projects / gallery structure
- Reviews and trust sections
- Service-area structure
- Stronger lead intake
- Local-search foundation
Monthly care
Website Care & Hosting
$99 / month
- Firebase hosting and SSL
- Deployment and uptime oversight
- Source backup / archive
- Form oversight
- Reasonable minor content updates
- Domain / DNS assistance
What the $99/month is for: the contractor is not paying for raw server space. Ground Up is managing the website, hosting setup, SSL, deployments, backups and routine care. New pages, redesign work, large content changes, paid advertising and ongoing SEO campaigns are quoted separately. Domain registration/renewal is also separate.
How it works
A straightforward path from old site to new site.
1. Website reviewWe review the current site, services, photos, reviews, competitors and what customers need to do next.
2. Structure & contentWe map the pages, service areas, calls to action and content needed to represent the company correctly.
3. Private buildThe new site is built privately for review before any live domain is changed.
4. Launch & careAfter approval, the domain points to the new Firebase-hosted site and Ground Up can manage it ongoing.
Have an old template site or no site at all?
Send us the current website, or tell us about the business if there is not one yet.